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Are You the Next Cooking App Star?

Are you a food blogger, chef, restaurateur, food or beverage company, or cookbook author? Ever dreamed of:

  • publishing your own cookbook,
  • making money off your culinary passion,
  • or taking your blog, restaurant, or food product line to the next level?

Having your own iPhone app – with your name on it, filled with your recipes – is an incredible opportunity to promote your blog, brand, or business to new customers.

Apps are a multi-billion dollar industry. Before, only celebrity chefs and cookbook publishers had deep enough pockets and connections to create their own iPhone apps. Now, Mobile Skillet is making the process of creating a cooking app faster, easier, and cheaper.

Mario, Martha, Rachel, Nigella, and Jamie all have apps on iTunes-and now you can too!

In celebration, we’re turning one of you into a Cooking App Star.

Enter your best original recipe and photo in Mobile Skillet’s Cooking App Star contest and become eligible to win your very own awesome cooking app, filled with your recipes, to sell on the App Store.

Prize retail value: $15,000. Plus you’ll get to earn and keep royalties on every sale you make!

Beyond that, finalists will receive a 15% discount, and all entrants a 5% discount, on the production of a Mobile Skillet Gold or Silver app.

Enter your recipe & photo and take your brand to the next level!

Check out the rules and submit your recipe by 11:59 PM EDT October 12, 2012.

We’ll post the Top 100 recipes on Pinterest. Semi-finalists will have a month to get friends, family, and fans to vote for them. A tally of the votes will determine 10 finalists.

Then our panel of judges (led by Alice Hart, Food Network Challenge Judge) will select the lucky winner.


The Prize

The prize is a Mobile Skillet Gold App showcasing up to 50 of the Winner’s recipes. The prize, valued at $15,000, comes with the following:

App Features:

  • Recipe views with a description, photograph, and “landscape” option
  • Reference section
  • Allows for saving recipes to favorites
  • Smart shopping list
  • Recipe scaling
  • Metric conversion
  • Premium searching via multiple keywords
  • Printing and emailing of recipes and shopping lists
  • Social media sharing on Facebook and Twitter
  • Google analytics support
  • Rating and reviewing of recipes
  • Built-in timer
  • Clickable recipe index
  • Video capability


Also included:

Choice of multiple layout, palette, background, and font options

Icon design (3 options, 2 sets of revisions)

Free app maintenance for 6 months

Editing, metric conversion, and upload of 50 recipes compliant with contest recipe requirements

Up to 10 hours of consulting services

Winner will receive all app sales revenues less Apple’s commission

Winner is solely responsible all applicable federal, state, and local taxes associated with receipt of the prize.


The Rules

Here are all the rules for the contest, in detail.


Recipe Requirements

Please note the following:

1) Recipe must be original and must not violate a 3rd party’s copyright in any way.

2) Recipe text must be submitted as a Microsoft Word document.

3) Recipe must contain a title and description (description MAX = 500 characters with spaces). Description may include links to your website, blog, restaurant, products, or cookbook.

4) Recipe must indicate # servings.

5) Ingredients (imperial units only) must be uncooked and unprepped, as they would appear in a shopping list. Examples: 1/2 onion, 1 large carrot, 1 small bunch fresh basil, 1 inch fresh ginger. Please do NOT include ingredients in the form “1/2 cup chopped onion” or “1/2 onion, chopped”. Neither meets the “shopping list” standard. All prep or cooking instructions must appear in directions (steps). Avoid alternate ingredients or substitutions involving different quantities: e.g. “1 tablespoon kosher salt or 1 teaspoon regular salt.” Be sure to list ingredients in order of use.

6) Steps must be numbered.

7) Recipe must be accompanied by one (1) horizontal, original photograph of finished dish in a jpg file, 4 X 3 or 16 X 9 aspect ratio, high-res, between 1440 X 1080 px and 3000 X 2250 px. One (1) photo per entry. Do not integrate photo with recipe. Purchased or stock photos will not be accepted. Submission of a purchased or stock photo will result in disqualification.

Sample Recipe – Correct Recipe Format

Spicy Edamame Hummus

The original recipe for this dip belongs to Amie Valpone, a Manhattan-based culinary marketing consultant specializing in gluten-free and dairy-free nutrition. Deborah Chud spotted it on Amie’s blog, www.thehealthyapple.com, and adapted it for her Trufflehead app. Tips: The recipe makes 24 (2-tablespoon) servings. If you can find fresh boiled shelled edamame, use them instead of the frozen kind.

24 Servings

1 1/2 cups frozen shelled edamame
1/2 small bunch flat-leaf parsley
1 cup fresh spinach
2 cloves garlic
1 cup low-sodium vegetable broth
1 cup canned garbanzo beans
2 tablespoons red wine vinegar
1 ripe avocado
1/2 teaspoon chili powder
1/2 teaspoon cayenne pepper
1/2 teaspoon salt


  1. Cook edamame according to package instructions. Cool to room temperature. Transfer to a blender.
  2. Pull leaves from parsley and add to blender along with spinach.
  3. Mince garlic and add to edamame along with 1/2 the broth. Process until a homogeneous consistency is reached. If your blender gets stuck, add a little more broth.
  4. Rinse and drain garbanzo beans. Add to blender along with vinegar. Process until smooth, scraping down sides and adding more broth as needed.
  5. Halve, seed, and peel avocado. Cut into wedges. Add to bean mixture along with chili powder, cayenne, and salt. Process until smooth, scraping the down sides as needed. Add more vinegar or cayenne, if desired. Serve at room temperature or chilled. 


Ready to enter? You’ll need a recipe – correctly formatted (see the sample recipe above) in a .doc or .docx file – and a horizontal, high-resolution JPG photo in 4×3 or 16×9 aspect ratio, between 1440 X 1080 px and 3000 X 2250 px. Submit your entry any time between September 12, 2012 and 11:59 PM EDT October 12, 2012.

After we review all submissions, we’ll pin the top 100 semi-finalists to Pinterest and notify all. From there, have your friends and family repin and “like” your recipe. The top 10 most popular recipes will then be evaluated by our panel of judges, including Food Network Challenge personality Alice Hart, to determine the grand prize winner. The winner will be notified by email and announced on the Mobile Skillet website on or about December 10, 2012.

Finalists will receive a 15% discount, and all entrants a 5% discount, on production of a Mobile Skillet Gold or Silver app.

Have any other questions? Feel free to email us

Good luck!

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