Posted on 03/13/13 by admin
An article in today’s Wall Street Journal describes the asymmetry between Apple and other mobile platforms with respect to sharing their official and proprietary apps. The author points out that Apple-written mobile apps aren’t available on other systems, while excellent versions of non-Apple apps (e.g. Google Maps) are available for iOS. The brought to mind [...]
Read more
Posted on 03/04/13 by admin
After a recent chat with Michelle Tam, whose Nom Nom Paleo app is tearing up the food apposphere (over 35,000 downloads), we thought it might be useful for people to see the actual production costs of some familiar recipe apps. Michelle’s app cost about $30,000 to produce–a fantastic price that she was able to get [...]
Read more
Posted on 03/01/13 by admin
Does good cookbook content make good app content? Not necessarily. Here are 3 principles to keep in mind if you’re wondering whether your cookbook would translate well to an app: 1. Beauty Shots Required Apps are visual! While cookbooks may include photos of selected recipes or none at all, apps need images for all recipes. [...]
Read more
Posted on 02/27/13 by admin
Great news for cooking app authors: According to Supermarket Guru, Phil Lempert, consumers are increasingly willing to open their wallets for fresh foods, which they buy for both flavor and health. Among participants in his latest consumer panel survey, “84.3% spend more than half of their fresh-food dollars in the supermarket, and a growing percentage [...]
Read more
Posted on 02/20/13 by admin
A comment on LinkedIn’s iPhone Application Publisher’s group led us to an interesting infographic dealing with the costs of app-building and a discussion of it. Custom development costs a fortune, takes forever, and is fraught with all sorts of difficulties. Here at Mobile Skillet, we’ve developed a state-of-the-art platform that can provide almost “instant” recipe [...]
Read more
Posted on 02/13/13 by admin
According to a recent article in the New York Times, Apple’s iPad may be killing the PC. Research from Canalys indicates that 1 in 6 holiday computer buyers worldwide bought an iPad. Over the holiday season, Apple shipped 22.9 million iPads, compared with Samsung’s 7.6 million tablets and Amazon’s 4.6 million. In addition, Fiksu reports [...]
Read more
Posted on 01/02/13 by admin
If you’re considering creating a recipe app this year, factor in this trend analysis from Phil Lempert’s Food, Nutrition & Science: The passionate interest in foods being led by the Millenials will continue; led by their desire to understand food heritage, where foods come from, food preparation and how food is served; but with a [...]
Read more
Posted on 12/26/12 by admin
Weight Watchers, Nutrisystem, and Jenny Craig are all poised to unleash their media blitzes on January 1st to coincide with your New Year’s Resolution to lose weight. And if one of those systems is a good fit for you, go for it. If you’re not the structured diet type, or if your goal is more [...]
Read more
Posted on 12/08/12 by admin
Mobile Skillet is thrilled to announce that JANICE BISSEX is the winner of our Cooking App Star Recipe Contest. Congratulations, Janice!! Janice’s Mini Berry Cheesecakes received uniformly high marks from the judges for styling and photography, flavor (the almond extract was a stroke of genius!), and general appeal. Moreover, the recipe was well-suited [...]
Read more
Posted on 12/05/12 by admin
The last (but not least) in our series of iPhone 5 mock-ups: Kris Rudolph’s Pork Loin with Mango-Chipotle Salsa. The winner of Mobile Skillet’s Cooking App Star Recipe Contest will be announced within the next couple of weeks.
Read more